Our Story
In 2024, somewhere over the Middle East, JFire Energy was born — not in a lab, but in the cockpit of an AC-130J Gunship.
Missions could often be monotonous and uneventful, or packed full of action, but two things were constant — they were long and exhausting. Losing focus was not an option. The ground forces depended on us for protection and threats lurked all around us in the vast desert. To combat fatigue, we relied on caffeine in the form of energy drinks. Unfortunately, the options available to us were typically unhealthy, unpalatable, or ineffective, often exhibiting a combination of these drawbacks. Some crew members consumed three, four, or even five energy drinks during a single mission in an effort to maintain alertness, but the desired effects were frequently not achieved, sometimes resulting in adverse physiological reactions. You would think there would be something better out there available to help us…but there wasn’t.
That's when the idea struck:
